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| CONNECTOR EVENT |
| Posted by Eric Walsh on 20/02/2009 |
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Due to the joint success of our Pat the Baker campaign, we here at 2020 vision are beginning to find a greater value in online communities and platforms as a strong interactive instrument.
Online communities serve as a great way to spread your messages, but it's easy to forget that behind the login pages and smiley-face icons there are actual people looking to interact with other virtually based businesses.
Last night we attended the connector.ie networking function at 4 Dame Lane. A multi-national mix of people such as bloggers, marketers, pr people, designers, web entrepreneurs, photographers, musicians, digital filmmakers set in a party atmosphere.
Oliver Durkin (from Pat the Baker), the second speaker, was warmly received as he gave a talk on his below the line (online) advertising strategy. Revealing his plan to open up Pat the Baker's commercial identity to the consumers themselves. This will be done in the form of online video projects and competitions involving customers to the point where they themselves become ambassadors to the brand.
This was in stark contrast to the plans revealed by MUZUTV to increase the amount of commercially vested and highly monitored content circulating the web. They plan to advertise chosen products within their video content further closing the gap between consumer advertising and consumer entertainment.
Pat the Baker plans to advertise a new character "Ms Multigrain" on the side of 150 Dublin buses. So keep an eye out for the pink introduction in the coming week.
Find out more about connector.ie by clicking here |
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| 2020 VISION APPOINTED CREATIVE AGENCY TO TURN2ME.IE |
| Posted by Diarmuid Scollard on 13/02/2009 |
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2020 Vision are to become the creative agency behind the charity turn2me.ie, a new online suicide support service soon to launch. We are currently working on the design of an identity, website and marketing strategy. Suicide is a subject that touches so many people in Irish society therefore to offer assistance to such a worthwhile charity is a way for us at 2020 Vision to give something back.
Watch this space for more information on the launch of turn2me.ie |
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| 2020 VISION BRANDING PITCH WIN FOR SIERRA |
| Posted by The 2020 Vision Design Team on 9/02/2009 |
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Sierra becomes the new official sponsor of Roscommon Senior Football Team.
2020 Vision has recently won a pitch to rebrand Sierra. Sierra is a support service provider, primarily to the telecommunications, power and civil engineering industries. The company has developed a very impressive public and private sector customer base and with it’s 400 highly skilled and motivated personnel, can meet the needs of all large organisations requiring communications, power and civil engineering support throughout Ireland.
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