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| DOES SOCIAL NETWORK ADVERTISING WORK? |
| Posted by The 2020 Vision Design Team on 14/01/2009 |
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Our involvement in the recent Pat the Baker (PTB) Bebo campaign has been a source of debate inside and outside of the office. Since it's launch in September last year the effectiveness of advertising on an open-online-forum has been discussed in the papers, online blogging sites and around the kitchen table.
The campaign has been invaluable to the marketing department at PTB. The aim being to cement the brand into the social conscience of a new market. The result of people who writing poems, wear the PTB shirts, invite friends to the site, sing the PTB tune, on face value has been very successful.
Each client is different but metrics can be as simple as ad views, page views, friends, video views, video downloads, app downloads, skin downloads, comments, competition entries & emails collected etc.
The main thing is the amount of conversations started and here we are chatting about the campaign !! I think I fancy some toast."
On our part, designing the "sing the PTB tune" logo, creating PTB characters, shirts and customized skins the campaign has been a run-away success. It is very rare for a consumer to become so loyal that they feel compelled to pick up the company torch and go on to become ambassadors for a brand. |
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| WELCOME! |
| Posted by The 2020 Vision Design Team on 11/01/2009 |
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Welcome to 2020 Vision News Page! 2020 Vision are a Dublin-based Graphic Design agency specialized in Logo Design and Branding. This year we are celebrating 21 years of Graphic Design. Our team are dedicated to developing creative design solutions that work from web to packaging design.We are creative specialists that operate in a broad range of design areas, including Brochure, Catalogue Design and Annual Reports. As well as print design 2020 Vision have creative designers dedicated to websites and other new digital media. With our own in-house Photography Studio, we also provide retouching and digital photography. |
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